Willie the Christmas Wiener Dog Spreads Holiday Cheer with Stic-it®
- Stic-it
- Nov 20, 2025
- 2 min read
Meet Willie — a tiny dog with a big holiday mission. Known around here as the official Christmas Wiener Dog, Willie has one goal this season: spread cheer everywhere he goes. And honestly, he’s doing a pretty great job.
On a recent ride, Willie tried out the Stic-it® Rotating Car Sign, featuring the classic “Merry Christmas” design. If you’ve never seen one in action, it’s one of the easiest ways to add some festive spirit to your car. The sign clips right onto your window, stays secure, and rotates OUT when the car stops — catching eyes at stoplights, parking lots, school pickup lines, neighborhoods, you name it.
Willie’s review? More cheer. More smiles. More snacks.(We’re pretty sure the snacks part isn’t officially part of the product, but we’ll allow it.)
Why the Stic-it® Sign Works So Well
Clips on easily — no tools, no fuss.
Car-friendly — no magnets, no residue, no cloth flag flapping around.
Double-sided design — people see the message from both directions.
Eye-catching motion — the rotation makes it stand out in traffic.
Reusable — pack it away and bring it back every Christmas.
Willie’s favorite part isn’t the engineering (he’s more of a treats and belly rubs guy). It’s the reaction. Everywhere he and his humans go, the sign gets attention. Kids point at it, drivers smile, and the holiday mood just feels a little bigger.
And yes — Willie even recorded his own “talking dog” message for the video ad, complete with his Santa hat. His script was simple:
“Hi, I’m Willie! The official Christmas Wiener Dog.My holiday goals? More cheer… and more snacks.This Stic-it® sign clips on easy and spreads Christmas spirit everywhere we go.Make your car festive. Get a Stic-it® sign.Woof-mass approved.”
It’s hard to argue with that kind of endorsement.
If you want to bring some extra Christmas spirit to your drives this season — whether you have a festive wiener dog or not — the Stic-it® Rotating Car Sign is an easy win. Clip it on, hit the road, and let the holiday vibes do the rest.




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